In 2015, designer and entrepreneur Elisabeth Stray Pedersen revived a historic 70-year-old outerwear factory in Oslo, founding the ESP brand. The newly opened flagship atelier brings made-to-order craftsmanship directly to the store floor, where each piece is created in close relation with our customers. Here, design and skilled craftsmanship converge in an ongoing exploration of materials and form — honoring the factory's legacy of iconic wool coats through a distinctly contemporary vision.